ASTERRA’s Expansion in Japan: What We’re Doing

January 12, 2022
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Tel Aviv, Israel, January 4, 2022- Responding to a need for next-generation solutions for water leak detection and infrastructure maintenance, ASTERRA has elected to pursue expansion in Japan. They recently hired Yuval Halevy in the role of Japan business development and sales manager; he is based in the Kanto region, which includes Tokyo.

A Look at ASTERRA’s Expansion in Japan

“We are pleased Yuval chose to join ASTERRA in bringing our unique, award-winning leak detection and infrastructure maintenance solutions to Japan,” said Elly Perets, chief executive officer of ASTERRA. “Yuval has sincere respect for Japanese culture and mastery of the Japanese language. He aspires to ensure that ASTERRA’s products are quickly implemented in the field through an understanding of the technology. This creates real value to product users and the local population in a wide range of infrastructure maintenance, water leak detection, and disaster prevention programs.”

“ASTERRA solutions are extremely suited to the unique conditions of the Japanese market, which include frequent earthquakes damaging pipelines and the infrastructure of railroads and dams,” Halevy said. “The maturity age has been reached on a significant portion of a major pipeline and the infrastructure of railroads and dams, which when combined with a declining workforce, make it imperative to find and implement next-generation solutions for the ongoing infrastructure maintenance.”

In November of 2021, ASTERRA released a new product for railroad maintenance called EarthWorks Rail.

For Halevy, this new role with ASTERRA provides an opportunity to use his unique experience as a person who has spent most of his adult life in Japan and is an expert in collaborations for the benefit of the Japanese people. “I have dedicated my career to facilitate and promote business relations and cross-cultural cooperation between Japan and Israel, helping Israeli companies introduce their products to Japan,” said Halevy. “For this reason, joining ASTERRA and taking responsibility for its growing business in Japan was only a natural step for me.”

Halevy has a master’s degree in Japanese studies from the Hebrew University in Jerusalem and spent 2 years as a research student at the University of Tokyo. He has nearly 20 years of experience working in Japan and with the Japanese, which includes involvement in Japan-Israel business development, sales, customer service, and project management.
アステラ、鉄道業界に土壌水分量評価を提供する「EarthWorks Rail」をリリース – CNET Japan

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