About ASTERRA
ASTERRA is a cutting-edge geospatial intelligence company that harnesses patented satellite-based Synthetic Aperture Radar (SAR) technology and advanced analytics to monitor underground infrastructure and natural resources. We help utilities, municipalities, and industries detect water leaks, assess pipeline integrity, and optimize asset management with unparalleled accuracy. As we expand our global presence, we are building a world-class partner and reseller ecosystem to accelerate revenue growth across key international markets.
About the Job
We are seeking a Senior Marketing Manager of International Channel Marketing to develop and execute scalable marketing strategies that drive international partner engagement, enablement, and co-marketing success. This role will support revenue and pipeline goals through ASTERRA’s global network of partners. The ideal candidate will be an experienced B2B marketer with a strong background in channel programs, international marketing, and go-to-market execution in a partner-led model. This role will report to the VP of Marketing.
In this role, you’ll:
Channel & Partner Marketing Strategy
- Develop and manage global partner marketing programs aligned with regional sales goals & strategies.
- Design and roll out scalable channel enablement resources: partner portals, sales kits, product collateral, competitive intelligence, and messaging frameworks with localization.
- Own global co-marketing programs including partner webinars, events, joint campaigns, and localizations.
- Build and manage a Partner Marketing Playbook to ensure consistent execution across diverse markets.
Partner Enablement & Performance
- Launch and manage Partner Onboarding Programs to accelerate time-to-value and partner readiness.
- Create and manage SPIF (Sales Performance Incentive Fund) and Co-op/MDF (Market Development Fund) programs to boost partner-driven pipeline.
- Support regional teams in developing partner-specific campaigns for priority geographies (e.g., EMEA, LATAM, APAC).
Campaign Development & Localization
- Collaborate with international sales teams to tailor content & campaigns to local market needs.
- Lead development of multilingual marketing assets, product sheets, and region-specific success stories.
- Partner with field and digital marketing teams to drive campaign execution in each market.
Measurement & Optimization
- Track, analyze, and report on channel marketing KPIs: partner engagement, pipeline contribution, ROI of co-marketing activities.
- Implement lead tracking and campaign attribution for indirect sales across CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
- Continually assess partner feedback and market dynamics to refine messaging and program effectiveness.
What you’ll need:
- 7+ years of B2B marketing experience with a focus on channel/partner marketing in global markets.
- Proven experience building partner marketing programs that scale across countries and cultures.
- Experience in the water infrastructure, industrial tech, or geospatial sectors is a strong plus.
- Strong understanding of partner sales motions (reseller, OEM, distributor) and joint GTM models.
- Excellent communication and project management skills with an ability to manage multiple international stakeholders.
- Experience with marketing tools such as HubSpot, Salesforce, and content localization platforms.
- Bachelor’s degree in marketing, Business, or related field. Multilingual skills a plus.
Why Join Us?
- A high-impact role shaping ASTERRA’s global growth through strategic partner collaboration.
- Opportunity to work across continents and cultures in a mission-driven company.
- Competitive salary with performance incentives and professional development opportunities.
- Flexible working environment with an international team of innovators and problem-solvers.