John Lee serves as the VP of Marketing for ASTERRA worldwide. John is a seasoned executive with a proven track record of success in developing and executing comprehensive marketing strategies across diverse channels to increase overall market share & revenue while elevating brand worldwide. He guided products and services ranging from initial profitability to $1B in annual sales revenue with CAGR ranging from up to 33% at enterprise organizations and up to 20x at startup / small cap companies while improving profit margins through strategic planning, analytics and cross functional team leadership.
John held Head of Marketing roles for the past 20+ years in the diverse industries including Medical Devices / Healthcare, Telecommunications, Financial, SaaS, IT Managed Services, and BPO & Contract Services marketing to B2B/B2G vertical markets such as Healthcare / Biotechnology, Telco / Carriers, Manufacturing, Retail, Education, Government (Federal, State, Local, DoD), Utilities, Transportation, and more. He holds BA from Claremont McKenna College in Economics and BA from California Lutheran University in Philosophy.